Month: April 2023

Ans: Management may be defined as” the process of achieving organizational goals by engaging the Five primary functions i.e., planning, organizing, staffing, leading, and controlling”. Ans: The characteristics of management include: Ans: Some features of the profession are generally found in management. But management cannot be called an outright profession. The characteristics of a profession…

Name of the management Theory Name of the management philosopher Scientific Theory of Management Elton Mayo Administrative Theory Management Abraham Maslow Bureaucratic Theory of Management Frederick Herzberg Theory of Human Relations Approach to Management Douglas McGregor Theory of Hierarchy of Needs Henri Fayol Two-Factor Theory of Motivation Max Weber Theory X and Theory Y Frederick…

A traditional management strategy known as scientific management places a focus on the scientific analysis of work processes in order to increase job productivity. F.W. TAYLOR, FRANK GILBERT, LILIAV GILBERTH, and HENRY GANTT, were the earliest advocates of scientific management. Fedrick Winslow Taylor “The father of scientific management” is how Taylor is referred to. He…

In our modern society, management occupies a very important role in the business world irrespective of the type or size of the business. The development, prosperity, or growth of a business undertaking is fully dependent on an efficient management system to achieve the desired result. The management coordinates different factors, leading to an increase in…

Basic Concept of Management: Management is a functional concept and can be defined as “It is an effort for getting things done to achieve the predetermined goals of the concern through coordination of human and other elements. But as its scope is so wide it is not an easy task to define management. It is…

Consumer behavior is described as follows: “The decision-making and physical activity involved in evaluating, acquiring, using, and disposing of goods and services:” This definition brings up two crucial difficulties. a) Who or what constitutes consumers? b) What kind of decision-making procedure do they use? These questions’ responses give a broad overview of consumer behavior. A “customer”…

Definition (Given by American Marketing Association) “Sales promotion, in a specific sense, “includes those sales activities that supplement both personal selling and advertising, coordinate them, and help to make them effective, such as displays, shows and expositions, demonstrations, and other non-recurrent selling efforts not in the ordinary routine.” Comprehensively Sales Promotion is defined as “In…

1st Part: Importance of Advertising The various functions of advertising can thus be listed below: Stimulates Demand: By informing consumers about the availability of a product in the market, advertising stimulates latent needs and reinforces the around needs. Everyone agrees that advertising influences overall consumption to some extent. Strengthens other components of the promotion mix:…

Delivering the greatest products and services to customers requires collaboration between sales and production, and there shouldn’t be any communication gaps between the divisions’ internal clients. Both should share true information to get satisfied clients. The manufacturing process is a cycle; production is the outcome of what sales intended, and without production advice, sales could…