Month: April 2023

1st Part: Consumer behavior is characterized by: “The decision-making and physical activity involved in selecting, obtaining, utilizing, or discarding products and services.” This definition raises two crucial questions: a) What are consumers, and who are they? b) What kind of decision-making process do they use? The answers to these queries provide a general description of…

Advertisement objectives can be classified according to whether they aim to inform, persuade, remind, or reinforce. The goal of informative advertising is to increase consumer awareness of new products and their characteristics as well as brand recognition. The goal of persuasive advertising is to influence consumers to link with, favor, believe in, and buy a…

Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Ads can be an inexpensive way to spread messages, whether they are intended to educate or establish a brand preference. Companies manage advertising in several ways: In small businesses, an employee in the sales or marketing…

Selling Marketing Views Business as a ‘goods producing process’. Views business as a ‘customer satisfying process’. The seller is the center of the business universe; activities start with the seller’s existing products. The buyer is the center of the business universe; activities follow the buyer and his needs. Selling starts with the seller and is…

Marketing is the process of developing, pricing, promoting, and spreading concepts, goods, and services to generate exchanges that meet both personal and organizational objectives. (management). – American Marketing Association. Marketers are skilled in simulating demand for a company’s products. Marketing managers are responsible for demand management. To achieve the goals of the organization, they try…