Category: Business Management

Basic Concept of Management: Management is a functional concept and can be defined as “It is an effort for getting things done to achieve the predetermined goals of the concern through coordination of human and other elements. But as its scope is so wide it is not an easy task to define management. It is…

Consumer behavior is described as follows: “The decision-making and physical activity involved in evaluating, acquiring, using, and disposing of goods and services:” This definition brings up two crucial difficulties. a) Who or what constitutes consumers? b) What kind of decision-making procedure do they use? These questions’ responses give a broad overview of consumer behavior. A “customer”…

Definition (Given by American Marketing Association) “Sales promotion, in a specific sense, “includes those sales activities that supplement both personal selling and advertising, coordinate them, and help to make them effective, such as displays, shows and expositions, demonstrations, and other non-recurrent selling efforts not in the ordinary routine.” Comprehensively Sales Promotion is defined as “In…

1st Part: Importance of Advertising The various functions of advertising can thus be listed below: Stimulates Demand: By informing consumers about the availability of a product in the market, advertising stimulates latent needs and reinforces the around needs. Everyone agrees that advertising influences overall consumption to some extent. Strengthens other components of the promotion mix:…

Delivering the greatest products and services to customers requires collaboration between sales and production, and there shouldn’t be any communication gaps between the divisions’ internal clients. Both should share true information to get satisfied clients. The manufacturing process is a cycle; production is the outcome of what sales intended, and without production advice, sales could…

1st Part: Consumer behavior is characterized by: “The decision-making and physical activity involved in selecting, obtaining, utilizing, or discarding products and services.” This definition raises two crucial questions: a) What are consumers, and who are they? b) What kind of decision-making process do they use? The answers to these queries provide a general description of…

Advertisement objectives can be classified according to whether they aim to inform, persuade, remind, or reinforce. The goal of informative advertising is to increase consumer awareness of new products and their characteristics as well as brand recognition. The goal of persuasive advertising is to influence consumers to link with, favor, believe in, and buy a…

Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Ads can be an inexpensive way to spread messages, whether they are intended to educate or establish a brand preference. Companies manage advertising in several ways: In small businesses, an employee in the sales or marketing…

Selling Marketing Views Business as a ‘goods producing process’. Views business as a ‘customer satisfying process’. The seller is the center of the business universe; activities start with the seller’s existing products. The buyer is the center of the business universe; activities follow the buyer and his needs. Selling starts with the seller and is…

Marketing is the process of developing, pricing, promoting, and spreading concepts, goods, and services to generate exchanges that meet both personal and organizational objectives. (management). – American Marketing Association. Marketers are skilled in simulating demand for a company’s products. Marketing managers are responsible for demand management. To achieve the goals of the organization, they try…