Write a short note on Consumer Behaviour.
Write a short note on Consumer Behaviour.
“The decision-making and physical activity involved in evaluating, acquiring, using, and disposing of goods and services:”
This definition brings up two crucial difficulties.
This definition brings up two crucial difficulties.
a) Who or what constitutes consumers? b) What kind of decision-making procedure do they use?
a) Who or what constitutes consumers?
b) What kind of decision-making procedure do they use?
These questions’ responses give a broad overview of consumer behavior.
These questions’ responses give a broad overview of consumer behavior.
A “customer” purchases a product or service from a particular organization or shop.
A “customer” purchases a product or service from a particular organization or shop.
A customer is always described in terms of a particular brand or business.
A customer is always described in terms of a particular brand or business.
As a result, unlike consumers, customers are defined in terms of a particular company.
As a result, unlike consumers, customers are defined in terms of a particular company.
However, the term “consumer” refers to a far broader group of people, including not just the actual purchase or customer but also all of its users
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