What do you mean by Consumer Behaviour? How does the marketing department study these behaviors?
“The decision-making and physical activity involved in selecting, obtaining, utilizing, or discarding products and services.”
This definition raises two crucial questions: a) What are consumers, and who are they? b) What kind of decision-making process do they use?
The answers to these queries provide a general description of customer behavior.
The answers to these queries provide a general description of customer behavior.
Consumer behavior and marketing go hand-in-hand
Consumer behavior and marketing go hand-in-hand
Any marketing program must have a thorough understanding of consumer behavior if it is to be successful in the long run.
Any marketing program must have a thorough understanding of consumer behavior if it is to be successful in the long run.
Many marketing managers view it as the foundation of the marketing concept and a key tenet of their philosophical framework.
Many marketing managers view it as the foundation of the marketing concept and a key tenet of their philosophical framework.
Consumer behavior has several applications in the area of marketing.
Consumer behavior has several applications in the area of marketing.
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