What do you mean by Consumer Behaviour? How does the marketing department study these behaviors?

“The decision-making and physical activity involved in selecting, obtaining, utilizing, or discarding products and services.”

This definition raises two crucial questions: a) What are consumers, and who are they? b) What kind of decision-making process do they use? 

The answers to these queries provide a general description of customer behavior.

Consumer behavior and marketing go hand-in-hand

Any marketing program must have a thorough understanding of consumer behavior if it is to be successful in the long run.

Many marketing managers view it as the foundation of the marketing concept and a key tenet of their philosophical framework.

Consumer behavior has several applications in the area of marketing.