Describe the importance of advertisement to Marketing Divisions. What is a Sales Promotion?
The various functions of advertising can thus be listed below:
Stimulates Demand: By informing consumers about the availability of a product in the market, advertising stimulates latent needs and reinforces the around needs.
Stimulates Demand: By informing consumers about the availability of a product in the market, advertising stimulates latent needs and reinforces the around needs.
Strengthens other components of the promotion mix: Advertising helps salespeople by preselling the product and easing their workload.
Strengthens other components of the promotion mix: Advertising helps salespeople by preselling the product and easing their workload.
Create Brand Preferences: Brand trial or purchase is frequently prompted by persuasive and consistent advertising.
Create Brand Preferences: Brand trial or purchase is frequently prompted by persuasive and consistent advertising.
Reduce costs: Advertising may be helpful in reducing the costs associated with manufacturing and sales.
Reduce costs: Advertising may be helpful in reducing the costs associated with manufacturing and sales.
Lower Prices: In any market-based and competitive economy, when the unit cost of a product goes down,
Lower Prices: In any market-based and competitive economy, when the unit cost of a product goes down,
there are internal and external pressures that compel companies to lower prices to the advantage of consumers.
there are internal and external pressures that compel companies to lower prices to the advantage of consumers.
Conflicting Weapon: Advertising may show to be a very effective weapon to thwart competitive advances, both on its own and when combined with other components of the marketing mix.
Conflicting Weapon: Advertising may show to be a very effective weapon to thwart competitive advances, both on its own and when combined with other components of the marketing mix.
In this context, sales promotion refers to non-repeating sales activities that are carried out outside of the normal course of business.
In this context, sales promotion refers to non-repeating sales activities that are carried out outside of the normal course of business.