What are the objectives of Marketing Management?

What are the objectives of Marketing Management?

Marketing is the process of developing, pricing, promoting, and spreading concepts, goods, and services to generate exchanges that meet both personal and organizational objectives. (management). – American Marketing Association.

Marketers are skilled in simulating demand for a company’s products. Marketing managers are responsible for demand management. To achieve the goals of the organization, they try to affect the level, timing, and composition of demand.

The decisions marketers make (from major ones such as what product features to design into a new product or how much to spend on.....

Types of Market:

– Consumer Markets – Business Markets – Global Markets – Nonprofit and Governmental Markets

Core Marketing Concepts:

– Marketers and Prospects – Marketing Environment – Exchange and Transactions – Needs, Wants, and Demands – Product or Offering .......