Write short note on the Sales Promotions.

“Sales promotion, in a specific sense, “includes those sales activities that supplement both personal selling and advertising, coordinate them,

and help to make them effective, such as displays, shows and expositions, demonstrations, and other non-recurrent selling efforts not in the ordinary routine.”

Comprehensively Sales Promotion is defined as

In addition to advertising, personal selling, publicity, and direct marketing, sales promotions often involve incentive-providing and interest-generating activities.

The purpose of sales promotion is to stimulate, motivate and influence the purchase and other desired behavioral responses for the form’s customers.”

The growing significance of sales promotion can be attributed to the following:

– A rising Indian market and expanding consumer culture.

– Heightened inter-firm rivalry within the industry and, in fact, in all sectors of the economy.

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