What is the difference between a sale and a customer in sales? How does it relate to marketing, advertising, and sales terms?

difference between sale and customer

In the context of sales, the terms “sale” and “customer” refer to distinct aspects of the sales process. Here’s a breakdown of their differences and how they relate to marketing and advertising: Now, let’s discuss how these terms relate to marketing and advertising: Both marketing and advertising play critical roles in attracting customers and driving … Read more

What do you mean by Consumer Behaviour? How does the marketing department study these behaviors?

1st Part: Consumer behavior is characterized by: “The decision-making and physical activity involved in selecting, obtaining, utilizing, or discarding products and services.” This definition raises two crucial questions: a) What are consumers, and who are they? b) What kind of decision-making process do they use? The answers to these queries provide a general description of … Read more

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