Enumerate “Information Advertising” “Persuasive Advertising” and “Reminder Advertising” from the viewpoint of advertising goals.
Advertisement objectives can be classified according to whether they aim to inform, persuade, remind, or reinforce. The goal of informative advertising is to increase consumer awareness of new products and their characteristics as well as brand recognition. The goal of persuasive advertising is to influence consumers to link with, favor, believe in, and buy a … Read more