sales
Write short note on the Sales Promotions.
Definition (Given by American Marketing Association) “Sales promotion, in a specific sense, “includes those sales activities that supplement both personal selling and advertising, coordinate them, and help to make them effective, such as displays, shows and expositions, demonstrations, and other non-recurrent selling efforts not in the ordinary routine.” Comprehensively Sales Promotion is defined as “In … Read more
Describe the importance of advertisement to Marketing Divisions. What is a Sales Promotion?
1st Part: Importance of Advertising The various functions of advertising can thus be listed below: Stimulates Demand: By informing consumers about the availability of a product in the market, advertising stimulates latent needs and reinforces the around needs. Everyone agrees that advertising influences overall consumption to some extent. Strengthens other components of the promotion mix: … Read more
‘Sales and Production must cooperate’ – how can these functions assist each other?
Delivering the greatest products and services to customers requires collaboration between sales and production, and there shouldn’t be any communication gaps between the divisions’ internal clients. Both should share true information to get satisfied clients. The manufacturing process is a cycle; production is the outcome of what sales intended, and without production advice, sales could … Read more