Ans: Job enrichment was developed by Fredrick Herzberg to overcome the shortcomings of job rotation and job enlargement by giving the worker more responsibility and actual control over the job. Herzberg argued that increasing the range and variety of jobs is insufficient to meet the worker’s motivational needs. Job enrichment, sometimes known as vertical job loading, is designed to increase the number of tasks the worker performs and the control the worker has over the job. To do this, the manager is advised to remove some of the job controls, delegate more authority to the worker, and structure the work into more complete, natural units. These changes should increase the worker’s sense of responsibility and satisfaction.