1st Part: Importance of Advertising The various functions of advertising can thus be listed below: Stimulates Demand: By informing consumers about the availability of a product in the market, advertising stimulates latent needs and reinforces the around needs. Everyone agrees that advertising influences overall consumption to some extent. Strengthens other components of the promotion mix: … Read more
Delivering the greatest products and services to customers requires collaboration between sales and production, and there shouldn’t be any communication gaps between the divisions’ internal clients. Both should share true information to get satisfied clients. The manufacturing process is a cycle; production is the outcome of what sales intended, and without production advice, sales could … Read more
1st Part: Consumer behavior is characterized by: “The decision-making and physical activity involved in selecting, obtaining, utilizing, or discarding products and services.” This definition raises two crucial questions: a) What are consumers, and who are they? b) What kind of decision-making process do they use? The answers to these queries provide a general description of … Read more
Advertisement objectives can be classified according to whether they aim to inform, persuade, remind, or reinforce. The goal of informative advertising is to increase consumer awareness of new products and their characteristics as well as brand recognition. The goal of persuasive advertising is to influence consumers to link with, favor, believe in, and buy a … Read more
